George Washington Athletics, IMG College Strike Corporate Sponsorship Rights Agreement
Nation's Leading Collegiate Marketing Company to Bolster Colonials' Brand
May 10, 2012
WASHINGTON - The George Washington University Department of Athletics and Recreation announced today that it has reached an agreement with IMG College, a division of IMG Worldwide, to market and sell corporate sponsorships on its behalf.
"Our new partnership with IMG College will allow us to pursue local, regional, and national corporate sponsorship opportunities for GW's Department of Athletics and Recreation with more focus and dedicated resources than we have in the past," said Patrick Nero, director of athletics and recreation, George Washington University. "As a nationwide leader in selling multimedia sponsorship rights for a deep portfolio of university partners, IMG College has shown an ability to generate additional revenues for schools across the spectrum of intercollegiate athletics. Likewise, we expect this agreement will ultimately lead to a significant increase in corporate sponsorship revenue, while also aligning GW with another one of the most recognizable and successful brands in college athletics."
"We are truly excited to partner with George Washington Athletics as a flagship institution for IMG College's Regional Properties division," IMG College Vice President of Regional Properties Mike Wolfert said. "Thanks in large part to Patrick Nero and Chris Boyer, the Colonials' brand has strong momentum behind it. We hope to assist with that momentum by significantly growing their corporate sales efforts both locally and nationally as part of IMG College's collegiate marketing platform."
The partnership will be effective immediately and under the terms of the agreement will allow IMG College to exclusively manage and market all corporate sponsorship rights for the Department of Athletics and Recreation at George Washington, including stadium and venue signage, in-game promotions and advertising opportunities. IMG College's Amy Weinstein Flynn will serve as the general manager on campus and be dedicated full-time to the university.
GW is the second Atlantic 10 Conference institution to partner with IMG College, joining the University of Richmond. IMG College represents multimedia, marketing and/or licensing/brand management rights at many of the nation's premier collegiate athletics departments, including Duke, Kentucky, Miami (Fla.), Michigan, Notre Dame, Ohio State, Oregon, Syracuse, Tennessee, Texas, and UCLA, as well as all six BCS conferences and the NCAA. Through an historic consolidation of collegiate sponsorship rights, IMG College provides big brands an opportunity to reach passionate college fans in 49 of the top 50 U.S. markets.
About IMG College
IMG College is the leading collegiate multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business.
About The George Washington University Department of Athletics and Recreation
In the heart of the nation's capital with additional programs in Virginia, the George Washington University was created by an Act of Congress in 1821. Today, GW is the largest institution of higher education in the District of Columbia. The George Washington University Department of Athletics and Recreation fields teams in 23 varsity sports, 16 of which compete in the Atlantic 10 Conference, and offers extensive club sport, recreation, and health and wellness programs to the entire university community. GW's varsity athletics programs have captured more than 50 conference titles and made more than 50 NCAA Tournament appearances, highlighted by the women's basketball program's 15 NCAA Tournament appearances and the 1997 Elite Eight, and the men's basketball program's 10 NCAA Tournament appearances and the 1993 Sweet 16 appearance.