GW Announces Chris Boyer to Serve as Deputy Director of Athletics
Former Maryland Senior Associate AD Joins GW Athletics
July 8, 2011
WASHINGTON, D.C. - George Washington University Director of Athletics Patrick Nero today announced that Christopher C. Boyer will serve as Deputy Director of Athletics for External Relations, coordinating all aspects of fundraising, corporate sponsorships, sports marketing, ticket sales and sports information. He brings to GW 13 years of experience and expertise in intercollegiate athletics, including leadership positions at the University of Maryland-College Park and Northwestern University.
"We are thankful that Chris Boyer has agreed to join our Athletic Department leadership team. He brings tremendous experience from Maryland and Northwestern and will have a very positive impact on the future of GW," said Director of Athletics Patrick Nero.
Boyer joins GW from the University of Maryland-College Park, where he served as the Senior Associate Athletics Director for External Operations. In this role, he was responsible for overseeing marketing and sponsor services, media relations, ticket sales, multimedia production/video services, and four athletics programs: men's and women's soccer, softball and wrestling. He led negotiations for the department's apparel and outfitting partnership with Under Armour and the novelty concessions contract with Barnes and Noble; chaired the athletics department's strategic planning process and served as the department's liaison with multimedia rights-holder CBS Collegiate Sports Properties and website provider CBS Interactive - Sports.
"I greatly appreciate and look forward to this opportunity at George Washington University. The bold and exciting vision that is beginning to take shape through the Athletic Department strategic planning has me anxious to begin contributing to such a prestigious university and meet its stakeholders," said Chris Boyer. "I am extremely grateful for the experiences I have gained working with outstanding mentors and colleagues, and I look forward to putting these to work at GW."
Prior to his service at Maryland, Boyer served from 2001 to 2004 as Assistant Athletic Director for Marketing and Sponsor Services at Northwestern University and from 2004-2006 as Northwestern's Associate Athletic Director for External Affairs. He helped develop the university's long-range strategic plan for athletics, while also overseeing the athletic department's Marketing and Sponsor Services and Media Services divisions, as well as five of the department's 19 varsity programs.
Prior to Northwestern, Boyer worked as a marketing and public relations manager at the former FANSonly Network (currently CBS Interactive - Sports). He also has held positions in athletics marketing at Villanova University and West Virginia University.
Boyer is a graduate of the University of Maryland with a Bachelor of Arts in journalism and public relations and West Virginia University, where he earned a Master of Science in sport management. He succeeds former GW Associate Athletic Director Dom Perno, who announced his retirement from the university effective June 30.
In the heart of the nation's capital with additional programs in Virginia, the George Washington University was created by an Act of Congress in 1821. Today, GW is the largest institution of higher education in the District of Columbia. The university offers comprehensive programs of undergraduate and graduate liberal arts study, as well as degree programs in medicine, public health, law, engineering, education, business and international affairs. Each year, GW enrolls a diverse population of undergraduate, graduate and professional students from all 50 states, the District of Columbia, and more than 130 countries. The George Washington University Department of Athletics fields teams in 22 varsity sports (10 men's, 12 women's), 16 of which compete in the Atlantic 10 Conference.
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