Athletics News

GW Names Brian Sereno Executive Director for Athletics Communications

Brian Sereno has been named Executive Director for Athletics Communications at GW.

Oct. 3, 2011

WASHINGTON - The George Washington University today announced that Brian Sereno has joined the university as Executive Director of Athletics Communications. Sereno comes to the university from the Washington Wizards, where he served as Director of Basketball Communications.

An alumnus of the GW School of Business master's program in sports management, Brian will oversee development and execution of all athletics communications and public relations, including serving as the lead spokesperson for the Department of Athletics and Recreation, developing and overseeing communications strategy for GW's 22 intercollegiate sports, club and intramural sports and health and wellness programs, and advising Department of Athletics and university leadership on athletics communications strategy and tactics.

"Brian brings to the George Washington University outstanding experience as well as a commitment to excellence that will help raise the visibility of GW athletics to new heights," said Patrick Nero, GW Director of Athletics and Recreation. "As an alumnus of George Washington, he is poised to make an important contribution to GW athletics that will benefit the university as a whole."

As Director of Basketball Communications for the Washington Wizards, Sereno served as a team spokesperson and communications strategist, traveling with the team and directing the day-to-day operations of the communications department, including planning and executing press conferences and media events and providing daily media relations and communications support for coaches, players, management and other departments within the organization. An eight-year veteran of the Wizards, Sereno also was involved in developing the Wizards' online and social media strategy and content.

"It is a real honor and delight to be back at GW, where I was given the graduate education in sports management that launched my career in athletics. The opportunity to work closely with the local and national media to deepen the relationships with university leadership, athletics personnel, coaches, and most importantly our students and student-athletes, makes this an exciting day for me, both professionally and personally. It is a thrill to be back on campus, and to officially represent this university," said Sereno.

Sereno is a graduate of Syracuse University with a Bachelor of Science in marketing and the George Washington University School of Business with a Master of Tourism Administration, Sport Management. He resides in Alexandria, Virginia, with his wife Jessica and son Anthony.