GW Athletics Launches Raise High Social Rewards Program
Partnership with Lodestone Sports Provides New Engagement Experience for Colonials Fans
Nov. 1, 2012
George Washington Athletics announces the launch of a new social media fan engagement program where GW fans can show their support for the Colonials and their 23 varsity teams through a combination of in-game social media campaigns, engaging teams on social networks and earning rewards through its new Raise High Social Rewards program.
Developed in partnership with Lodestone Sports, the leader in social media programs for college sports, fans receive points for participating in social media activities such as `liking' Facebook posts, commenting, sharing, tweeting hashtags, re-tweeting, watching a YouTube video, checking in on Foursquare or Facebook, or scanning student cards.
Fans can also gain points by taking polls, signing up for promotions, printing coupons and more on George Washington Team Facebook pages.
"As traffic on GWsports.com and our social media properties continues to achieve record levels, our partnership with Lodestone Sports will allow the Department of Athletics and Recreation to reward our most passionate fans who Raise High all around the world," said David Earl, Assistant Director of Sports Marketing for New Media and Fan Engagement. "It will also make fans' experiences in the Charles E. Smith Center even more interactive and exciting."
The program tracks overall point leaders, athletics leaders and individual team leaders from basketball to golf. In addition, fans can sign up for special promotions, coupons or become the Fan of the Week on team Facebook pages. This will allow GW to create a unique experience and promotion for each team, drive awareness and rewards their super fans.
There will be grand prizes, giveaways and special fan experiences Colonials' supporters can earn through their social media activity.
Mark Drosos, President of Lodestone Sports, commented "we are proud to have such a fantastic program like George Washington Athletics as a partner. Its commitment to social media will prove to create an even stronger bond between the school and its fans while creating new relationships with local sports fans."
In addition, Drosos added "with the shift in consumer attention to social media and the `second screen' experience, this program will allow GW to develop great new in-game social media promotions, extend traditional marketing programs into social networks like Facebook and reward fans for their social media support of Colonials' teams."
This is just the beginning as George Washington Athletics will be adding new social platforms, additional ways to earn points, engage with teams and friends before, during and after games.