Dr. Scarlett Schmidt
Head of GW Athletics Development Discusses Her Role in Helping Raise High the Buff and Blue
Dr. Scarlett K. Schmidt is in her second year as Senior Executive Director of Athletics Development/Associate Athletic Director at GW after being named to the position on Nov. 15, 2011. Dr. Schmidt comes to the nation's capital having most recently served as Director of Athletic Development for the University of Delaware Athletic Fund.
Having directed the UDAF since 2007, Dr. Schmidt oversaw a 300% increase in dollars raised for the fund during her tenure, and established record growth of new donors to the University of Delaware Athletic Fund. Schmidt established a culture of philanthropy for UDAF by building strong and mutually beneficial relationships across the University, donor, athletic alumni and season ticket holder communities, and through the creation of various clubs and point programs to encourage giving and provide donors with unique and invaluable benefits. Through a newsletter, brochures, frequent receptions and the successful Student-Athlete Thank-A-Thon program, Dr. Schmidt elevated the UDAF to unprecedented heights, and increased the visibility and awareness of UDAF at University of Delaware sporting events and in University communications.
At GW Dr. Schmidt will work closely with director of athletics and recreation Patrick Nero and Mike Morsberger, Vice President of Development and Alumni Relations, to set strategic direction for the Athletic Development Program. Schmidt's expertise in creating philanthropic and alumni strategies for the athletic program will be paramount to the long-term success and financial health of George Washington University's 23 intercollegiate sports, as well as dozens of club sports, and the Lerner Health and Wellness Center's initiatives to promote active and healthy lifestyles for all GW students.
Prior to her stint in Delaware, Dr. Schmidt was the Director of Annual Giving for the Buckeye Club in The Ohio State University's Department of Athletics from 1996-1999, and Athletic Development Manager for the Virginia Tech Athletic Fund from 1993-1996. A National Association Athletic Development Director (NAADD) Executive Committee member, Schmidt earned a Bachelor of Science (Marketing Education), Master of Science (Sports Management Administration) and Ph.D of Education (Education Administration/Higher Education) from Virginia Polytechnic Institute and State University.